Within the barrage of branding that’s throughout us, there’s a whole lot of it that misses its mark. Whether or not it’s the picture, the colour, the font, or the messaging, it’s important to marvel what some companies have been considering. The reality is that they in all probability weren’t. Extra exactly, they have been so centered on different facets of their enterprise that the branding appeared secondary. What they wanted was the steering of seasoned model specialists. And what they want now are expert practitioners who know the science behind coloration, design, and pictures that can inform their distinctive story whereas making the model stand out domestically and globally in a loud crowd.
These seasoned specialists are the staff on the branding company SixLAVA. Founder Sam Model has over 20 years of expertise in enterprise growth and technique within the B2B house. His associate, Mark Ellsworth, is a branding professional with a wealth of data gleaned from 15-plus years in movie, branding, and design, together with three levels.
Collectively, they work with numerous purchasers, from Fortune 1000 firms to small companies in a number of industries, together with protection, expertise, medical, and monetary providers. They’re devoted to serving to companies grow to be higher variations of themselves. Sam explains, “Primarily, we need to assist them match their identification with what they’re, who they characterize, and the providers or merchandise they provide to make sure that they’re all in sync.”
Sam explains that many companies begin with an thought and rent a good friend or acquaintance to create the brand. Regularly, the brand doesn’t match the model, and infrequently the model isn’t totally developed. Worse but, the enterprise house owners typically assume the brand is the model.
Sam provides, “I believe there’s many misconceptions about logos being a model. Logos can show and showcase what you’re and who you’re. Take Apple; you instantly consider their emblem, proper? However that’s simply their emblem. Once you consider Apple, whenever you obtain an Apple product or purchase an Apple cellphone or TV, you get the packaging from Apple, and you recognize immediately who made the product. It has a glance and a really feel; it has its personal distinctive, particular, unbelievable look, proper? That’s the essence of the model, not the brand.”
Most companies would profit from a rebranding, even SixLAVA. After creating their rebranding technique, Sam and his staff put their very own enterprise to the take a look at. “It was a great model, however then we would have liked to take ourselves via our personal course of. We created a brand new model as a result of we simply needed to be the most effective model of ourselves.” A part of that rebranding was the title. “Six” got here from Sam’s six kids. The lava half was slightly extra complicated. “I worth having issues be natural. Issues change on a regular basis. Companies and industries are at all times going through new challenges day by day, and that resonates with me as a enterprise proprietor,, which is why we went with lava. It modifications, morphs into different issues.”
The rebranding journey
Sam explains that there are three typical causes that companies rebrand. Some need and must modernize their look, whereas others search to create a constant visible identification all through the enterprise. Typically, firms rebrand as a strategic transfer to distinguish from opponents to realize an edge.
The great strategic course of that SixLAVA takes enterprise house owners via does all of that and extra.
Part 1: Kickoff Assembly – This assembly is an exploration of the center and imaginative and prescient of the corporate. Throughout that assembly they at all times ask enterprise house owners, “Why do they hold coming again? Why do they hold waking up within the morning and doing the enterprise? What’s motivating them to maintain doing it?” That in-depth dialogue lays the muse for the rebranding journey.
Part 2: Analysis and Growth – Sam explains, “This analysis section typically results in customized parts within the branding that is probably not instantly apparent however resonate with the corporate’s heritage and identification.” On this section, SixLAVA seeks to uncover some subtleties about every firm that may set them aside.
Part 3: Current Analysis & Findings – On this section, the staff shares their distinctive discoveries that may make their visible identification particular and dynamic to them.
Part 4: Create & Current Preliminary Branding Concepts – The SixLava staff goes into emblem creation mode. Purchasers are offered with a number of visuals. It entails exploring colours, shapes, fonts, and imagery that align with the model’s essence. After an excessive amount of collaboration, the shopper chooses from the logos.
Part 5: Ship New Branding Package deal – It’s fine-tuned within the remaining phases to make sure the brand new branding aligns with all potential functions, from clothes to enterprise playing cards. The purpose is to create a model that seamlessly integrates into numerous advertising and marketing items and resonates with the general public.
SixLAVA ensures purchasers are emotionally connected to the ultimate product by involving them all through the rebranding journey. Purchasers Marilyn Balls and Amanda Bunnell, Co-owners of Mynell Counting Home, definitely are smitten. “SixLAVA’s transformative work with our model exceeded all expectations. As a woman-owned enterprise, we lastly really feel empowered to compete at a nationwide stage. Because of SixLAVA’s outstanding branding, design experience, and strategic company narrative, our future is brighter than ever. We wholeheartedly suggest SixLAVA to any enterprise searching for to attain transformative success.”
Branding is pivotal to an organization’s success. However unhealthy branding will be worse for a enterprise than no branding in any respect. SixLAVA’s strategy helps companies create a story that will get to the core of who a enterprise is and what they need to be then turns it right into a successful model.
Be taught extra about SixLAVA.