Have you ever ever met somebody who mixes artwork and enterprise like a professional? Nicely, meet Melissa Fisher. She’s a enterprise wonder-woman with a particular contact of creativity.
Melissa began her journey learning artwork in school. She cherished creating lovely issues, however quickly, she felt that simply making issues look fairly wasn’t sufficient. She was curious concerning the world of enterprise and the way merchandise reached individuals. This led her to review enterprise on the College of Southern California. Right here, she realized how companies work, make their cash, and develop into dynasties. Whereas learning at USC and for 5 years after commencement, she additionally labored with a toy firm referred to as Mattel. Think about being round all these cool toys and understanding how they attain shops and youngsters! She additionally hung out at different huge names like AOL, Bathtub & Physique Works division of L Manufacturers, and Newell Rubbermaid.
After working with these huge corporations and gaining numerous expertise, Melissa needed to seek out her personal area of interest inside the enterprise world. In late 2006 and early 2007, she felt she might begin her personal firm. As an alternative of working for others, she might make her personal guidelines. That’s how F4Marketing was born.
Now, you may suppose an enormous firm means numerous individuals. However, Melissa had a special plan. She determined to work as a solopreneur and herald consultants for sure areas inside her enterprise to assist her purchasers. So, for a video, she’d crew up with a video professional. For graphics, she’d herald a world-class graphic designer. This fashion, her purchasers knew they had been getting the very best of the very best. F4Marketing is just not like each different enterprise; Melissa’s firm helps different companies develop, with the consumer in the end benefiting. F4Marketing places further effort and time into their work for his or her purchasers. Earlier than beginning any challenge, Melissa thinks about what the corporate must be profitable. She plans each element of the expansion technique and advertising execution. Think about constructing a Barbie Dreamhouse. You wouldn’t simply begin sticking items collectively, proper? No, you’ll make a plan. Melissa develops a transparent development plan, contemplating a enterprise’s positioning, differentiators, worth proposition, and aggressive edge.
However the largest differentiator about her firm is a device she created referred to as ‘StratStar’. It’s a program and workshop that helps companies resolve easy methods to develop. It’s like a enterprise online game. This system seems at 5 key issues – Worth: How helpful and beneficial is the thought for shoppers? ROI: How a lot cash can the thought make for the enterprise? Aggressive Place: How does the thought examine to others available in the market? Feasibility: How attainable is the thought to realize? Goodwill: How helpful is the thought for individuals inside the firm and the neighborhood? After discussing all of those elements, the members charge options and this system offers scores and graphical comparisons. Companies can resolve which plan is finest for them, and so they stroll away with the muse of a development plan to make it occur.
Now, whereas F4Marketing began in Columbus, Melissa’s work isn’t simply restricted to that space. She has purchasers from throughout, particularly from locations like California and Florida. However the Columbus space will all the time be a particular place, Melissa’s start line, and the place lots of her initiatives come from. Aside from being a enterprise famous person, Melissa can also be a professor. She shared her data with college students at Ohio State and presently is instructing MBAs at Otterbein College.
To wrap all of it up, Melissa Fisher’s story is inspiring. It teaches us that it’s attainable to mix our disparate passions, like artwork and enterprise. She went from creating artwork to understanding how companies work after which beginning her very personal firm.
If you consider it, she’s like a captain of a ship. She navigated via completely different jobs, realized from every expertise, after which constructed her personal ship referred to as F4Marketing. Along with her particular device, ‘StratStar‘, she’s serving to different ships discover their approach within the huge ocean of enterprise. It’s by no means too late to combine your passions and create one thing wonderful. And in the event you or somebody you recognize has a enterprise and needs some professional recommendation, you recognize the place to go. The primary chat is all the time complimentary. Simply drop a message on Melissa’s web site, and you can also be in your approach to success!