Shoppers are projected to spend $60 billion on lavatory transforming initiatives in 2023, however the Studium Dekor crew, a digital platform that includes an e-commerce answer for all-inclusive and customizable designer bogs, is aware of {that a} do-it-yourself lavatory challenge is a convoluted expertise. Most of the time, these DIY initiatives don’t consequence within the Pinterest-worthy look owners take into account.
This actuality is what impressed founder and CEO Danielle Queiroz to revitalize the standard lavatory renovation course of as we all know it. In response, she is getting ready to launch Studium Dekor in late 2023 to offer owners from all walks of life entry to designer bogs which are tailor-made to their precise distinctive areas.
From Bespoke Inside Initiatives to Lavatory Design Startup
Queiroz began her profession as an inside designer, working with property builders and personal shoppers in the UK. However the preliminary idea for Studium Dekor got here in 2020 when her finest buddy reached out to Queiroz for assist redesigning her lavatory on a funds.
“I couldn’t use my normal suppliers and as a substitute needed to supply merchandise from varied on-line retailers and native outlet shops promoting hundreds of comparable merchandise,” Queiroz remembers, addressing the challenges that got here with the challenge. It was amid a seemingly limitless scroll by means of lavatory tiles that inspiration for Studium Dekor struck.
“Until a house owner hires an inside designer or architect, they need to undergo an awesome and daunting journey to construct their dream lavatory,” defined Queiroz. “They browse Pinterest for concepts and inspiration however wrestle to determine precisely what to do, discover the suitable merchandise, keep on funds, and get the end result that they had envisioned.”
Inside design remains to be a semi-luxury service. Most individuals as a substitute, go for an awesome do-it-yourself lavatory design journey to economize to put money into merchandise and supplies.
Queiroz launched the primary iteration of Studium Dekor as a Fb marketing campaign, providing free design companies to owners seeking to overhaul their bogs. On the time, she had no thought how you can remodel it right into a stable enterprise. However she fell in love with that downside and was decided to discover a answer. In a short while, greater than 180 potential shoppers responded. That highly effective response impressed her to discover a method to supply shoppers with Pinterest-worthy designs with out the hefty design charges.
Renovating The Lavatory Design Expertise
The Studium Dekor portfolio will embody collections of all-inclusive design packages, beginning at $8,000 for merchandise and supplies. Aesthetics vary from glossy and up to date designs to luxe and glamorous, impressed by acclaimed accommodations around the globe—one thing for each style on each funds.
Clients will browse new bogs by fashion and funds from the corporate’s web site and enter their lavatory dimensions. Then, clients will work with a devoted lavatory planner to customise the design of their selection into their actual lavatory house and generate their customized purchasing record and quote.
The purchasing record will cowl all the pieces from tiles, paint, and furnishings to plumbing and electrical, saving owners a number of weeks of analysis and avoiding costly design and ordering errors. Whereas shoppers are liable for appointing their very own contractor, Studium Dekor will ship all of the merchandise and the blueprints prepared for a seamless set up and certainty of end result.
Combining Comfort and Innovation
In the present day’s clients are on the lookout for progressive conveniences that save them money and time. In keeping with Queiroz, these are the driving forces shaping the way forward for retail within the sector. The speedy developments in know-how constantly redefine client expectations, however know-how alone doesn’t fulfill that.
For Queiroz, Studium Dekor’s profitable innovation will come from the ability of design to create services and products that foster an emotional connection. The platform cultivates a method for shoppers to interact by means of design, utilizing know-how as a technique to ship that have.
The model plans to launch its first capsule of up to date lavatory assortment later this yr. If you wish to purchase a brand new designer lavatory, go to www.studiumdekor.com and join notifications earlier than its launch.
