Within the ever-changing digital world that we dwell in, prime manufacturers are consistently on the lookout for new methods of partaking with their clients, however discovering a recent and efficient technique to interact with shoppers is getting tougher. Lengthy gone are the times of selling your model in a business throughout primetime television, largely as a result of rise of streaming companies permitting viewers to skip the advertisements. Standard strategies of promoting are a factor of the previous, and for a lot of manufacturers, maintaining with the adjustments is usually a daunting activity.
From social media influencers to podcasters and search engine promoting, there are a variety of the way manufacturers wish to join with their clients, however very hardly ever do they discover an efficient technique to join with them. That’s the place SWAG’R is available in.
SWAG’R is an augmented actuality (AR) platform for fast model activation on school campuses or dwell occasions. The platform permits customers to entry a 3D map of their school campus or the encompassing space to see affords from native retailers and prime retailers strategically positioned close by. Customers can acquire these affords and redeem them at their comfort. The platform makes use of gamification to extend person engagement in a enjoyable approach and geolocation to create a extra personalised expertise on campus.
For those who keep in mind the Pokemon Go craze of some years in the past, you’ll undoubtedly perceive SWAG’R’s attract. The thrill of catching a type of digital creatures not solely offered leisure however received folks shifting and interacting with an entire group. By crossing the bridge between actuality and digital actuality, SWAG’R creates a very immersive expertise past enjoying a recreation — it lets you acquire rewards that you should use in the true world.
Image this; you get up, examine your cellphone, and see that you’ve got a message saying your favourite model simply dropped their new assortment and that someplace on campus, there’s an enormous low cost on it. As an alternative of sifting via numerous promo codes or ready round in a digital queue solely to get “higher luck subsequent time,” you do what you at all times do, dress and head over to your top quality.
As you stroll, you open your SWAG’R app and begin your quest. Alongside the way in which, your personalised avatar encounters digital pins which you could acquire for a free meal at your favourite spot, and earlier than you realize it, you not solely have a ton of reductions in your swag bag, however you additionally get a free lunch all earlier than you even get to class.
SWAG’R adjustments the entire model engagement expertise by placing the management into the buyer’s palms. Not like conventional strategies of promoting, SWAG’R permits college students to be those to provoke interactions with manufacturers primarily based on their private pursuits. In doing so, the platform encourages a extra genuine connection between shoppers and types.
SWAG’R presents a novel alternative for manufacturers to broaden their buyer base and have new shoppers fall in love with them. Faculty college students, particularly, are the right viewers for brand new manufacturers or established manufacturers on the lookout for a broader attain. Via SWAG’R’s intelligent mixture of AR, gamification, and geolocation, new manufacturers can seamlessly combine into campus life, creating real connections past mere transactions. On the similar time, well-established manufacturers can increase their picture by charming college students with immersive experiences, leading to long-lasting loyalty.
Within the digital world we dwell in, the strains between actuality and fantasy can simply be blurred, which is why SWAG’R believes in merging digital and bodily realities to create a novel and fascinating expertise for customers, holding the bodily world as a elementary part of human interplay. To be taught extra, go to www.gotswagr.com
