From the sun-kissed fields of Jalisco, Mexico, there has emerged a model of tequila that dares to face up in opposition to the tide of mass accelerator-driven merchandise made palatable with components. Casa Mate Natural Tequila, the brainchild of lifelong pals Francisco Gonzalez and Oscar Madrid, arose from the fertile soil of custom, tequila making experience and unwavering dedication to high quality.
Francisco and Oscar, natives of Guadalajara—a metropolis simply half-hour away from the long-lasting city of Tequila—share a lineage steeped within the artwork and craft of tequila manufacturing. Francisco was born right into a household of agave growers, whereas Oscar got here from a lineage that had been distilling this celestial juice for generations. From playful actions in fields of agave farms, they grew to change into younger adults whereas finishing their training in enterprise administration, at ITESO Universidad Jesuita de Guadalajara, 15 years in the past.
Because the tequila enterprise grew right into a $13.8 billion trade, Francisco and Oscar, seasoned insiders, noticed with rising concern how the standard of tequila started to wane. Manufacturing practices more and more leaned in direction of rapid-profit era, typically on the expense of the craftsmanship and authenticity that ought to outline the tequila expertise for customers. As an alternative of the standard seven-to-10 years of affected person nurturing, agave vegetation had been harvested in as few as 3-to-4 years, robbed of their full potential. The rampant use of fertilizers and chemical substances compounded the issue, tainting the agave vegetation and creating soil loss with unsustainable farming practices. These practices, coupled with giant producers’ diffuser and autoclave manufacturing strategies, and the addition of components to create unauthentic juice, resulted in a product that bore the tequila title however lacked its soul.
Unwilling to face idle, Francisco and Oscar launched into a tricky journey in 2017 to revive the true spirit of tequila. They started sourcing agave vegetation from USDA-certified sustainable natural estates, the place the blue agave vegetation had been freed from chemical fertilizers and pesticides. The agave vegetation had been allowed to mature naturally in volcanic areas wealthy in minerals and different vitamins.
However the dedication of Francisco and Oscar didn’t finish there.
Breaking away from large-scale manufacturing strategies, they adopted the standard small-batch distillation course of and the time-honored volcanic stone brick-oven vapor stream methodology. This painstaking course of allowed the agave’s flavors and aromas to unfold step by step and the tequila to accumulate a easy, distinct character.
The creation of Casa Mate Natural Tequila was not nearly preserving custom, but additionally about innovation. Oscar spent months meticulously refining and iterating a singular taste proprietary profile. His experience and persistence led to a easy, ultra-premium tequila to be sipped like a high-end wine or whiskey. Francisco used his enterprise expertise to arrange a licensed importing, branding and advertising enterprise in the US, the place 72% of all tequila produced is consumed.
Casa Mate Natural Tequila is a testomony to Francisco and Oscar’s dedication to high quality, a model the place custom and innovation intertwine to supply a uniquely easy, full-bodied and deeply satisfying style. The Tequila is freed from glycerin, oak extract, caramel colour and jarabes, pure sugar-based syrups like agave nectar and sugar substitutes. It’s greater than a drink—it’s a legacy, a tribute to wealthy heritage. Casa Mate Natural Tequila is a beacon of authenticity in an trade typically responsible of pushing saved, white label, pre-made, bulk inorganic tequila bought by distilleries to giant importers.
“We launched the corporate on a decent price range and confronted quite a few challenges alongside the best way,” Francisco mentioned. “Nevertheless, our resolve remained unwavering all through the journey. As I maintain a bottle of Casa Mate Natural Tequila, it fills me with immense pleasure and satisfaction. This distinctive tequila isn’t only a product for us; it’s a tribute to our ancestors and a celebration of our Mexican heritage. Transferring ahead, we need to create an moral world tequila firm dedicated to authenticity, purity and sustainability.”
In 2022, Casa Mate Natural Tequila gained acceptance and recognition within the trade by securing three consecutive excessive honors, in blind style assessments carried out by customers on the SIP Awards.
Go to casamatetequila.com for extra data.