Protein bars have turn out to be a well-liked snack selection as folks search for a extra handy, wholesome, and engaging choice to assist enhance their protein consumption. However it’s unimaginable to speak about protein bars with out mentioning Golden Cricket. the #1 most nutritious and sustainable protein bar on the planet. Golden Cricket has earned its place out there, with many consumers praising the wealthy style and the well being advantages. We spoke with Golden Cricket’s Founder and CEO, Eli Halpern, (please tag my private IG @Cricketlordmma all through) on what impressed him to begin the corporate and the way he constructed it.
Eli Halpern is an entrepreneur, celebrated comic, and martial artist. Earlier than beginning Golden Cricket, Halpern was a slapstick comedian, acting on a number of levels throughout the nation. Whereas he beloved his profession within the artwork world, he wished one thing totally different that may assist him uniquely influence the world.
Halpern was at all times eager about well being and sustainability. He believes bugs are one of the crucial nutritious and sustainable types of proteins, and he wished to share this with others in a greater means.
“Convincing folks to eat precise bugs is difficult. It’s nearly much like convincing somebody to eat a cow. Many individuals assume consuming a cow is ‘gross’ however then eat steak and drink milk as a result of it’s palatable. I wished to do the identical with bugs — make them palatable,” Eli Halpern says.
However constructing Golden Cricket from zero was difficult. Halpern encountered quite a few obstacles, from lack of capital and assets to community issues.
For the primary few months, Halpern didn’t know the ins and outs of the business, and he misquoted costs within the marketing strategy, making it exhausting to see constructive outcomes. He had to return to the drafting board and consider his methods. Right this moment, Halpern does self-manufacturing. Along with his youthful brother, he oversees all the things from manufacturing to advertising and marketing, promoting, promoting, and all different actions, which has helped him save on prices and produce high-quality and wholesome protein bars.
Golden Cricket has caught the eye of business specialists, elevating $100K. Halpern managed to lift $100K from an investor inside 7 months of operation.
“Constructing and scaling any enterprise shouldn’t be straightforward. There are numerous obstacles that you could overcome to get to the following chapter. However until you try to give it your all, you’ll by no means know the result,” Halpern provides.
He encourages younger entrepreneurs to put money into market analysis and attempt to offer merchandise that add worth, as this can set them aside from their rivals. Halpern provides the significance of understanding your ‘why’. Earlier than beginning a enterprise, ask your self if that’s actually what you need. When you take pleasure in your nights and weekends, it will likely be much more tense than the safety of a wage.
Within the coming years, Halpern hopes to have Golden Cricket in shops throughout the nation and Europe as he pushes for well being and sustainability. “We’d hope to run a wild and thrilling advertising and marketing marketing campaign sponsoring martial arts and different fitness-related occasions. I’m additionally wanting ahead to partnering with others in society to assist combat and finish starvation on the planet,” Halpern concludes.
